The direct channel
Iceland was missing.
Premium hotel pages, live availability synced from the system you already run, and lower commission. Iceland's own booking platform, owned by Iceland, for Iceland.
Stofa Reykjavík Harbour
Where the harbour meets the skyline.
You already sell on the global sites.
Now add the local one.
Stofa is Iceland’s own booking platform: a real sales channel, like the big sites, but built for one country and run from it. Same idea, lower commission, and tools the global platforms will never build for Iceland alone.
Every traveller here is already searching for a stay in your country, not sorting a global list of millions.
A real sales channel at a lower commission, so more of every booking stays with you.
An AI concierge that recommends you, curated placement, and Signature Trips the global platforms don't have.
Keep the platforms you have. Add the one built here.
A premium direct-booking platform,
built exclusively for Iceland.
Think of Stofa as Iceland's own booking platform, personalised for Icelandic hotels, with lower commission, reservations that sync to the system you already run, and AI built in from day one.
Where the harbour meets the horizon.
Your hotel, at its editorial best.
A complete hotel page — curated photography, room types, dining, offers, verified rating, local guide. Not a listing. A destination.
Bookings land where you already work.
Guests book right on your Stofa page, and every reservation syncs straight into the system you already run — Mews, Godo Property, BookVisit, or your channel manager. No new tools, no double entry.
Found 4 hotels with aurora programmes in North Iceland. Showing best matches:
Aurora
RemoteTravelers search all of Iceland in one place.
AI-powered search, curated vibes, regional browsing. Guests arrive with intent — they're looking for exactly what you offer.
From first inspiration
to a booking on Stofa.
Travelers arrive through AI-powered search, discover your property on its own terms, and book on Stofa. The reservation syncs straight to the system you already run.
AI-Powered Search
A guest types a natural-language query — "aurora hunt, 3 nights, North Iceland" — and Stofa's AI concierge returns matched hotels, not keyword results.
Hotel Discovery
The guest browses a curated set of matching properties — editorial photography, regional context, verified star rating, real guest scores.
Your Hotel Page
The guest opens your full Stofa page — gallery, rooms, dining, special offers, guest reviews, local guide. Your property at its editorial best.
Booked on Stofa
The guest books on Stofa, and the reservation syncs straight to the system you already run. A lower commission than the global platforms, and a guest who found you here.
Every booking syncs straight into the system you already run — BookVisit, Mews, Godo Property, or your channel manager — so your team works exactly as it does today.
A full-service hotel
presence on the web.
Not a listing. A complete digital representation of your property — everything a guest needs to choose you and book with confidence.
Paste your URL.
Your listing is
ready.
Our AI reads your existing hotel website and pre-fills your entire Stofa page: room descriptions, gallery, amenities, local details. You review, refine, and publish. It all happens inside your hotel portal.
The live import runs inside your hotel portal. Setup in hours, not weeks.
Stofa connects to
what you already use.
Live availability and rates sync automatically from the systems you already run, so guests on Stofa always see accurate, up-to-date prices.
Additional integrations in development — channel managers and OTA bridges coming.
AI that works for your hotel, every day.
Four practical AI capabilities — not buzzwords. They reduce your workload, improve how guests find you, and handle questions before they reach your front desk.
Guests search in plain language.
Instead of filters and dropdowns, travelers describe what they want. The AI understands context, season, and intent.
- Natural language queries
- Understands travel intent
- Recommends your hotel
- Multi-language support
Your hotel page,
more visible.
Beyond the listing, Stofa builds a content ecosystem around every hotel. Regional guides, intent-driven articles, and editorial content that attracts travelers before they even open a booking platform.
The platform is built.
The channel needs you.
Priority onboarding
Founding hotels receive direct, hands-on support during setup. We work through your page together — not a self-serve form, not a ticket queue.
Shape the platform
Founding hotels guide the feature roadmap. Your feedback has direct weight. The platform is being built with you, not for you.
Founding rate
Hotels that join the founding cohort secure a preferential rate locked for the duration of their membership. The earlier you join, the better the terms.
Ready to join
Iceland’s own platform?
Join the founding cohort of Icelandic hotels. Priority onboarding, direct support from our team, and a platform built to grow with you.
Scan to join Stofa